Tuesday, May 29, 2007
Summer hiatus
Summer is close and my Spring fever continues to rise - ! Beautiful weather in Boston meant that Memorial Day weekend was spent on the beach, at roofdeck parties, and hiking in southern Maine. Ahhh...lovely!
In homage to lighter, less serious matters (like summertime), I'm today kicking off Summertime Frivolity in my blog posts: for the next few months, expect my posts to focus on trends, culture, and the occasional brand loyalty story.
Here's a tasty re-blog for today in honor of this summer's planned travel adventures: McDonald's menus around the world. Bon apetit!
Labels: McDonald's
Tuesday, May 08, 2007
User experience + CrowdControl
This new brand experience from msnbc.com (of all the brands!) demonstrates that (a) people are social beings - (and as much as technology has taken away opportunities to interact with other people, it's also replacing them with new opportunities) and (b) the memorability of a brand has a direct correlation to how often it's used in the course of a person's life and how deeply the experience is felt. In this case, the brand gets you to sway in your chair and shout answers to news questions with a group of complete strangers..sounds like one of those activities that people hate at first, but warm up to quickly. Definitely one that stays with you...
I.e., check out the user experience blog with posts and photos of CrowdControl's debut in LA this week. I can't wait to experience it in person, and luckily I won't have to: it's due to premiere on the east coast (Philly and NY) soon. Yay!
Labels: CrowdControl, msnbc.com, user experience
