Monday, February 26, 2007
Boston Women's Congress
Stacy will be speaking at the Boston Women's Congress on March 30th. Her talk, "Personal Branding - the Power and Permission to Be Yourself" is tailored for the audience of women business executives and owners. Connect with all TWC speakers and attendees here:
Stacy will be speaking at the Boston Women's Congress on March 30th. Her talk, "Personal Branding - the Power and Permission to Be Yourself" is tailored for the audience of women business executives and owners. Connect with all TWC speakers and attendees here:
Wednesday, February 21, 2007
Interference CEO speaks
Thought you should read Sam Ewen's interview with Brandweek about the Aqua Teen debacle. He makes some interesting points about guerilla marketing in general and the state of the practice going forward.
Thought you should read Sam Ewen's interview with Brandweek about the Aqua Teen debacle. He makes some interesting points about guerilla marketing in general and the state of the practice going forward.
Wednesday, February 07, 2007
Superbowl shortcut
While we'd love to review every single ad in the Superbowl this year, we only have time to cover the highlights as we see them: one, we're impressed by the lack of t&a and the high-level concepts put forth by most of the ads, and two, did anyone find the AB "men in thongs" pre-game spot funny..? Maybe it's just us. What really matters is what people thought, and to hear the market perspective, you can read the IAG's report from AdAge here.
While we'd love to review every single ad in the Superbowl this year, we only have time to cover the highlights as we see them: one, we're impressed by the lack of t&a and the high-level concepts put forth by most of the ads, and two, did anyone find the AB "men in thongs" pre-game spot funny..? Maybe it's just us. What really matters is what people thought, and to hear the market perspective, you can read the IAG's report from AdAge here.
Thursday, February 01, 2007
Beware of Guerilla Marketing
Boston's public transportation system stopped yesterday when authorities discovered what they thought might be bombs hiding in public places. Turns out, the suspicious devices were part of a guerilla marketing campaign for Turner Broadcasting developed by NY's Interference.
While we applaud the campaign's idea, the ensuing chaos in Boston is a good reminder to think about all possible outcomes before launching (any type of) a street campaign. Yesterday's personal outcome? I had to walk 8 blocks in heels to get my morning latte.. Damn you, guerilla marketing!
Read the story here.
