Tuesday, August 28, 2007
Not all cellular phone users are looking for features
Mobile phone users are split into two behavioral segments: those that use features like Internet browsing and downloading (a younger target) and those that limit their activity to pure phone functions (a more mature target).
This article reports the latest findings from Continental Research with some great data points to support their findings.
Mobile phone users are split into two behavioral segments: those that use features like Internet browsing and downloading (a younger target) and those that limit their activity to pure phone functions (a more mature target).
This article reports the latest findings from Continental Research with some great data points to support their findings.
Labels: mobile phones
Sunday, August 12, 2007
Nokia + Ethnography = 2 billion new users
This article from Business Week talks about how Nokia, through its use of ethnography is identifying new markets, new products, and new customers in an attempt to generate 2 billion new customers in emerging markets in the next 3 years. Yay! Nokia, for living its brand promise of connecting people...
Labels: ethnography, Nokia
