Friday, November 16, 2007
A quick note to avoid appearing lost in 4th quarter craziness: Q4 is always a consultant's best (or worst ) time of year...everyone spending down their budgets and conducting research to inform their next year's plans...it's glorious...and exhausting!
Some of the highlights of late:
-Conducting focus groups with teenagers to understand their attitudes toward trend-setting (they love attention!) and their views on iPods and other personal entertainment devices (the more attention-grabbing, the better) - as well as their absolute need for personal space and privacy. Great response to our product that offers both attention + privacy. Curious? Check out this year's Consumer Electronic show in January.
-Thirty 1:1s with healthcare practitioners to understand the psychology of pain and pain management from a doctor's perspective...as well as the doc's role in treating pain. We've heard this a lot lately: doctors love direct-to-consumer advertising and it lightens their burden of educating the patient - something in our managed care society they have little time to do. Enlightening!
-Starting soon, a coast-to-coast series of ethnographies to understand the psychology of smoking...and quitting. Stay tuned for toplines due before the Dec holidays-!
And looking forward to hearing about colleagues' interesting learning endeavors at the American Anthropological Association conference in DC in December.
Hope you all are having a happy and healthy end to the year...and looking forward to a slow and peaceful January.
Some of the highlights of late:
-Conducting focus groups with teenagers to understand their attitudes toward trend-setting (they love attention!) and their views on iPods and other personal entertainment devices (the more attention-grabbing, the better) - as well as their absolute need for personal space and privacy. Great response to our product that offers both attention + privacy. Curious? Check out this year's Consumer Electronic show in January.
-Thirty 1:1s with healthcare practitioners to understand the psychology of pain and pain management from a doctor's perspective...as well as the doc's role in treating pain. We've heard this a lot lately: doctors love direct-to-consumer advertising and it lightens their burden of educating the patient - something in our managed care society they have little time to do. Enlightening!
-Starting soon, a coast-to-coast series of ethnographies to understand the psychology of smoking...and quitting. Stay tuned for toplines due before the Dec holidays-!
And looking forward to hearing about colleagues' interesting learning endeavors at the American Anthropological Association conference in DC in December.
Hope you all are having a happy and healthy end to the year...and looking forward to a slow and peaceful January.
Labels: Q4 highlights
