Tuesday, August 28, 2007
Not all cellular phone users are looking for features
Mobile phone users are split into two behavioral segments: those that use features like Internet browsing and downloading (a younger target) and those that limit their activity to pure phone functions (a more mature target).
This article reports the latest findings from Continental Research with some great data points to support their findings.
Mobile phone users are split into two behavioral segments: those that use features like Internet browsing and downloading (a younger target) and those that limit their activity to pure phone functions (a more mature target).
This article reports the latest findings from Continental Research with some great data points to support their findings.
Labels: mobile phones
