Sunday, August 12, 2007

 


Nokia + Ethnography = 2 billion new users

This article from Business Week talks about how Nokia, through its use of ethnography is identifying new markets, new products, and new customers in an attempt to generate 2 billion new customers in emerging markets in the next 3 years. Yay! Nokia, for living its brand promise of connecting people...

Labels: ,


Comments: Post a Comment



<< Home

This page is powered by Blogger. Isn't yours?