Thursday, February 01, 2007
Beware of Guerilla Marketing
Boston's public transportation system stopped yesterday when authorities discovered what they thought might be bombs hiding in public places. Turns out, the suspicious devices were part of a guerilla marketing campaign for Turner Broadcasting developed by NY's Interference.
While we applaud the campaign's idea, the ensuing chaos in Boston is a good reminder to think about all possible outcomes before launching (any type of) a street campaign. Yesterday's personal outcome? I had to walk 8 blocks in heels to get my morning latte.. Damn you, guerilla marketing!
Read the story here.