Tuesday, June 06, 2006
Cultural anthropology and business
If you're an agency planner, researcher, or marketer who is interested in cultural anthropology, check out the National Association for the Practice of Anthropology (NAPA). NAPA has a long tradition of providing support and networking for classically-trained and practicing anthropologists. The Boston chapter, which is currently being formed and efforts spearheaded by Insight 303, brings together practitioners from academia and the business world to learn from one another. Corporations like IBM and Microsoft employ anthropologists to conduct ethnography, user-centered design labs, and field observation to help strengthen their connections with their customers. In fact, it's a growing trend for corporations to employ anthropologists alongside market researchers in team situations. By bringing together these two groups, we hope to create an amazing thinktank that benefits both disciplines.
If you're in the Boston area this week, stop by John Harvard's Brewhouse in Harvard Square at 7:00 PM. Call me (Stacy) for directions and more information (978) 361-7185.
If you're an agency planner, researcher, or marketer who is interested in cultural anthropology, check out the National Association for the Practice of Anthropology (NAPA). NAPA has a long tradition of providing support and networking for classically-trained and practicing anthropologists. The Boston chapter, which is currently being formed and efforts spearheaded by Insight 303, brings together practitioners from academia and the business world to learn from one another. Corporations like IBM and Microsoft employ anthropologists to conduct ethnography, user-centered design labs, and field observation to help strengthen their connections with their customers. In fact, it's a growing trend for corporations to employ anthropologists alongside market researchers in team situations. By bringing together these two groups, we hope to create an amazing thinktank that benefits both disciplines.
If you're in the Boston area this week, stop by John Harvard's Brewhouse in Harvard Square at 7:00 PM. Call me (Stacy) for directions and more information (978) 361-7185.
