Monday, November 06, 2006
Top US agencies according to the international community
Believe it or not, some of the agencies we've talked with recently employ creative people who don't know much about top-tier US agencies or their work. We think this is a pretty serious issue: you wouldn't recommend to your clients that they ignore the companies in their field that are bringing best practices to their industry. Or tell them ignore their competitors...right? Why then would you consciously ignore a great source of learning?
We hope these folks are just anomalies and that most of you embrace each and every opportunity to learn from the best by reading about them, talking to them, and generally doing what you can to get smart like them..? That's what we thought.
To help you in this quest, we've committed ourselves to regularly bringing you news about WHO,WHAT, WHERE, WHY and WHEN (or some combination thereof).
First, read the coverage of the 21st London International Awards. Crispin Porter, Saatchi, and DDB topped the charts in American agencies at the show held tonight. Then, go explore these shops on your own to see what kind of agencies create great work. Then, tell us what you think makes you as good - or better - than them...or what things you can do to become a great agency yourself.
Believe it or not, some of the agencies we've talked with recently employ creative people who don't know much about top-tier US agencies or their work. We think this is a pretty serious issue: you wouldn't recommend to your clients that they ignore the companies in their field that are bringing best practices to their industry. Or tell them ignore their competitors...right? Why then would you consciously ignore a great source of learning?
We hope these folks are just anomalies and that most of you embrace each and every opportunity to learn from the best by reading about them, talking to them, and generally doing what you can to get smart like them..? That's what we thought.
To help you in this quest, we've committed ourselves to regularly bringing you news about WHO,WHAT, WHERE, WHY and WHEN (or some combination thereof).
First, read the coverage of the 21st London International Awards. Crispin Porter, Saatchi, and DDB topped the charts in American agencies at the show held tonight. Then, go explore these shops on your own to see what kind of agencies create great work. Then, tell us what you think makes you as good - or better - than them...or what things you can do to become a great agency yourself.
