InsightBlog

Vegas, baby.

We're really excited to be attending the first Second Wind event of the year: Creative Juice - Refreshment for Agency Creatives". We're going to be talking about how planning helps the creative process by adding insight and inspiring new ways of looking, and how it can hurt by "testing" creative to death, among other things. The seminar is aimed at creatives but if the content is well-received we'll repeat it in SW's account management seminar in Chicago in April.

We'd love to hear your opinions on how planning can help or hurt the creative process. Send us a note via our website or comment below.

Stacy & Faith