InsightBlog

Do we really need Nikon's new "find a face" technology?

I admit that I'm not the world's best photographer: I like to take photos but I rarely take what would be regarded as a great photo. Still, I can't ever think of a time when I mistook a horse's ass for the face of a loved one, or aimed so badly that I completely missed the subject I was trying to shoot. So I admit, I'm confounded by Nikon's new "find the face" technology that allows you to focus in on up to three faces per photo.

I appreciate the ludicrous nature of the ad campaign - it grabbed my attention, for sure - but how realistically was it meant to portray real human truths? Do people actually have issues focusing on the wrong subject? I can't help but wonder if this 'product innovation' was a result of real consumer needs, or a case of using technology for technology's sake.

Would love to hear any thoughts on the subject...