InsightBlog

Meatballs and ligonberries before bed?

Contagious Magazine reported this story about Ikea's new sleepover contest: for the small entry fee of a letter explaining why they want to stay over at Ikea, thirty lucky (?) applicants will get to spend the night in one of Ikea's life-like bedrooms. The new trend, being referred to as sleepover tourism has real potential. The Ikea participants even get Ikea bathrobes - !