Tuesday, October 09, 2007
Water premium
One of the cable channels - ether Discovery or Nature - ran a documentary on water this week. One of the surprising things mentioned was that in 1856, spring water was bottled and sold for $1.75. One dollar, seventy-five! An incredible sum, considering that today our most popular bottled water (Dasani / Aquafina) averages for less than that (not to mention the fact that Coca-Cola and Pepsi take their bottled water from the public water supply and the 1856 water was from an actual spring). It got me thinking about early imprints and how they support- and are supported by - branding...: if our very early memories of bottled water are that it has restorative, healing properties (as imprinted by bottled water's long and illustrious past), we have a perception of high value for it - and we'll pay more. Therefore, brands like Dasani and Aquafina are associated with having restorative, if not healing powers, because in the past, products in their category did. And Coca-Cola and Pepsi reap the benefits still today.
One of the cable channels - ether Discovery or Nature - ran a documentary on water this week. One of the surprising things mentioned was that in 1856, spring water was bottled and sold for $1.75. One dollar, seventy-five! An incredible sum, considering that today our most popular bottled water (Dasani / Aquafina) averages for less than that (not to mention the fact that Coca-Cola and Pepsi take their bottled water from the public water supply and the 1856 water was from an actual spring). It got me thinking about early imprints and how they support- and are supported by - branding...: if our very early memories of bottled water are that it has restorative, healing properties (as imprinted by bottled water's long and illustrious past), we have a perception of high value for it - and we'll pay more. Therefore, brands like Dasani and Aquafina are associated with having restorative, if not healing powers, because in the past, products in their category did. And Coca-Cola and Pepsi reap the benefits still today.
Labels: brand imprints
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Are you serious . . . ?
OMIGOD !
What sort of cluelesness do you subscribe to ?
The guy who decided to market a free product to the masses for sale is my hero.
Take a free product and then convince people if they don't buy it they will perish in the frozen food aisle of the grocery store and they go for it is my marketing king/queen speaking from the heavens.
And you all fell for it.
Don't you feel swell . . . ?
Dopes.
Go and console yourselves with a $6.00 cup of Starbucks something or another . . .
p
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OMIGOD !
What sort of cluelesness do you subscribe to ?
The guy who decided to market a free product to the masses for sale is my hero.
Take a free product and then convince people if they don't buy it they will perish in the frozen food aisle of the grocery store and they go for it is my marketing king/queen speaking from the heavens.
And you all fell for it.
Don't you feel swell . . . ?
Dopes.
Go and console yourselves with a $6.00 cup of Starbucks something or another . . .
p
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