Tuesday, February 05, 2008
Something to ponder
In a recent Fast Company article, Duncan Watts, a researcher from Columbia disputed Malcom Gladwell's claim from the Tipping Point that the "Influentials" create trends, saying instead that "everyday" people have more influence starting them.
His research makes for an interesting read on Super Tuesday when you get bored of the primary results.
In a recent Fast Company article, Duncan Watts, a researcher from Columbia disputed Malcom Gladwell's claim from the Tipping Point that the "Influentials" create trends, saying instead that "everyday" people have more influence starting them.
His research makes for an interesting read on Super Tuesday when you get bored of the primary results.
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It would be interesting to know who is definitely right as it is such an important part of marketing.
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